To explore the principles that guide our approach, click the arrow at right.
Storytelling
At the heart of our exhibits are stories, ways of relating wide-ranging subjects to experiences we all share. By finding the narrative thread within every project, we help visitors find relevance to their own lives.
Interactivity
When all senses are engaged, you simply learn more. We encourage people to actively look, hear, touch, and discuss. By wrapping visitors’ hands and minds around big ideas, we make the experience more memorable—and enjoyable.
Discovery
Stories old and new deserve a fresh approach. We look for striking and original solutions that beckon people in, move them to explore, and keep the enthusiasm brewing after they leave.
Accessibility
Equal access isn’t optional. So we break down the barriers to involvement. Guided by universal design principles, we strive to give all visitors the same enlightening and immersive experience.
Individuality
We consider the perspectives of people of all ages, interests, and backgrounds. Multiple levels of information let visitors design their own experience, no matter how much they know about the subject or how they like to learn.
Sustainability
We weigh the potential impact of all our choices. That means embracing green building principles, locally sourced materials, and energy efficiency. It’s a commitment that guides our daily approach and how we choose partners for our projects.
