McAuliffe-Shepard Discovery Center


Concord, NH

Rebranding a space sciences discovery center inspired by two New Hampshire heroes

New Hampshire’s well-loved space sciences center needed to rebrand itself for the 21st century. Formerly just a planetarium, the center was expanding in size and scope and wanted to revitalize its identity, plan for the future and develop an entirely new exhibit plan. EDX worked in a design-build capacity with The HB Stubbs Companies to develop an exhibit master plan, design several phases of exhibits, and rebrand the center with a new logo and identity system.

Today, visitors identify the center by its iconic exterior structure, a 92-foot tall replica of the Mercury-Redstone Rocket that carried Alan Shepard into space on May 5, 1961. Inside, exhibits inspire visitors to learn about the history of space travel, take a look inside the space shuttle and learn about the life of Christa McAuliffe, see amazing imagery of our universe, join the journey to Mars and imagine the future of space travel. “Real People, Amazing Jobs” kiosks throughout the museum introduce visitors to scientists in the field and the work they do.